The long-awaited comeback of face-to-face chats
In addition to the technological innovations, we focused on one thing at Intertraffic 2022: personal connections. From the USA to Colombia to Dubai and Israel, we have met customers and colleagues from all over the world, strengthened partnerships and formed new networks.
Be it talking about the latest innovations in mobility or simply exchanging ideas over a cup of coffee: these moments create experiences that last. And these experiences only exist in the offline world. We have therefore deliberately designed our stand and our program in such a way that there is as much room as possible for personal experiences: a cozy seating area, in the center our bar “Il momento del Café”, where we probably served the best coffee at Intertraffic; a Bavarian happy hour and an Italian aperivito to toast a successful day at the trade fair.
Such experiences show once again that digitization can do a lot, but not everything. Replacing personal contact, for example, is not one of its strengths. Revolutionizing the traffic of tomorrow, on the other hand, is. We recognized this early on and saw once again at Intertraffic that we are on the right track with our focus on digital technologies and our efforts towards sustainable mobility.
Digitization and sustainability in the spotlight
When it comes to the future of mobility, digitization and sustainability are not far away. Why? Because the climate crisis is one of the greatest challenges of our time. And digital technologies enable us to master them.
Our colleagues Andrew Hamilton and Anita Mathieu presented two innovative proves at Intertraffic: FUSION and SYMPHONY.